About Us
Meet the brilliant minds behind Treestate
At Treestate, we have an exceptional team of professionals dedicated to real estate certification. Our members are experts in various areas, including architecture, design, law and auditing. We work closely to ensure that each certified project meets the highest standards of quality and trust.
Each member of our team brings their experience and specialized knowledge to exhaustively evaluate the legal, constructive and ethical aspects of each project. We are proud of our reputation as leaders in the field of real estate certification, and we strive to provide our clients with the peace of mind and security they seek in their investments. Meet our talented team and discover how we work together to promote a transparent and trustworthy real estate industry.
Board of Directors
Diego Espinosa de los Monteros de la Torre
President of the board of directors of Treestate México, SAPI de CV, a company with more than 15 years of experience in the real estate investment sector. He graduated from the D1 program at IPADE Guadalajara (2019-2021) and graduated in Law from ITESO. He completed diplomas in Business Administration and Real Estate Administration at the Tecnológico de Monterrey Guadalajara campus. He currently serves as Chair of the TREEESTATE Certification Committee.
Alfonso Hernández Valdez
Managing partner of Indexa de México, SC, a company with more than 20 years of experience in providing professional and technical services in data science, market intelligence, public and corporate governance, evaluation and public policies. Since 1998 he has worked as a professor and researcher at the Department of Sociopolitical and Legal Studies of ITESO. Doctor and master in political science from the University of Chicago; master in public policies from ITAM; and industrial engineer from ITESO.
Pedro González López
Civil Engineer, academic and expert in the real estate sector. General director of the Expert Research Institute, academic for more than 20 years at the Universidad Panamericana in Gdl, expert in project management, real estate finance and MS Excel applications. Civil engineer from ITESO (1982), with a master's degree in MEDEX business administration from IPADE (2001) in Gdl.
Ing. Carlos Del Rio Madrigal
Guadalajara businessman, Civil Engineer Graduated from the ITESO Institute of Technology and Higher Studies of the West. He completed a diploma in Senior Business Management, AD2 at IPADE, where he forged his management and leadership skills to strengthen himself as an entrepreneur and apply them within his construction company. He also completed the Business Leadership Program at Harvard Business School entitled Leading Global Growth Through Innovation Since 2001, he is General Director of the company Pavimentos Industriales y Urbanizaciones SA de CV founded in 1979 by his father and within which they develop public works and private sector in the urban infrastructure and highway sector President of the CMIC Jalisco Delegation in the period 2020-2023, always fighting for the correct application of current laws and codes, the development of innovative projects, the integration of work groups and the monitoring for the application of quality management methods within companies. He is currently president of the multi-sector group of the CoST Jalisco infrastructure transparency initiative.
Ing. Darío Arellano Cárdenas
Electronics and Computer Engineer from the Industrial Technical Education Center, founder of Green Solutions MX, with more than 20 years of experience in process automation through software and hardware systems in the Mexican industry. He is in charge of the design and development of TREESTATE's digital platform in addition to technological innovation to guarantee sustainability and computer security.
Independent Board Members
Lic. Eduardo De alba Góngora
Law graduate and public broker with more than 20 years of experience in corporate, trust, urban planning and public trust law practices. Managing partner of Promotora PROFILE SA de CV SOFOM ENR. Managing partner of Public Brokerage 38 and associate of Public Notary 35 of Zapopan. He has held honorary positions in the College of Public Brokers of the State of Jalisco Civil Association (2001-2009), COPARMEX Jalisco (2003-2004), National College of Public Brokers AC (2009-2013) and CANACO Guadalajara (2010-2015) . Doctor in Law from the Universidad Panamericana, graduated from the Master's program in Humanistic and Social Studies at the Abat Oliba University, in Barcelona, Spain and graduated in Law from ITESO.
Alberto Villar
Managing Partner of VWA (Villar Watty Arquitectos), a firm with extensive experience in architectural projects. With a master's degree in Large Scale Architecture from the UPC and studies in Modern Nordic Architecture in Finland, Alberto has a degree in Architecture from ITESO and has a diploma in Real Estate Finance. In addition to leading projects of various kinds, he has received numerous recognitions, including the LADI Award in 2023. He has also shared his experience as a professor of architectural design at institutions such as ITESO and the Universidad Panamericana.
Ing. Carlos Castellanos
Engineer in electromechanics from Universidad Veracruzana, with a Master's degree in Electrical and Computer Engineering from the Illinois Institute of Technology and an Executive MBA from IPADE Business School. Founding partner and chairman of the board of Ignite, a business strategy consulting firm. CEO and founding partner of Medical Stock. Chairman of the Board of Grupo Jaloma S.A. de C.V. from 2011 to 2014. He is currently a member of several boards such as Compusoluciones, Constallation Brands, Farmadepot, Laboratorios Higia, Grupo Napresa, Industria Pecuaria de los Altos, ESGARI, AFIX capital and Ureblock.
Yuri Zagorin Alzraki
He holds a Bachelor's Degree in Architecture from the Universidad Iberoamericana, graduating with Honors in 1996, and later obtained a Master's Degree in Advanced Architectural Design from Columbia University in New York. In 2000 he founded ZDA, a company dedicated to develop, design, build, market and manage real estate projects. As a teacher he was a professor of Projects at the Universidad Iberoamericana from 2005 to 2010. He is currently Professor of the Housing and Market Module for the Master's Degree in Housing at Universidad Centro (since 2016). Translated with DeepL.com (free version)
Commercial Ally
Juan Manuel López -
Mexico city and State Mexico
With more than 30 years of experience in commercial, administrative and entrepreneurial areas, as well as a real estate advisor. He graduated in Accounting and Business Administration from the Universidad Nuevo Mundo, with a diploma in Marketing from ITAM and studies in digital marketing and e-learning. His focus is on helping clients through effective strategies, the use of advanced technology and negotiation skills. He has led successful projects and provided expert advice in the real estate market, always committed to excellence and high-quality service.
Fernando Fuentevilla -
Mazatlán and Los Cabos
Marketer from Tec de Monterrey, he has extensive experience in data analysis, communication, business plans, branding, advertising, public relations, digital marketing and consumer behavior. With a solid background in the real estate industry, Fernando brings his knowledge and experience to represent Treestate in two important regions: Sinaloa and Baja California Sur.
Raúl Fierro -
Southeastern Mexico
Raul Fierro is a Mexican speaker and writer, originally from Guadalajara, where he studied Civil Engineering and has a specialty in Project Management from the University of New South Wales, in Sydney. Passionate about futurism, real estate business and the outdoors, he has participated in projects in countries such as Australia, Italy, Mexico and Canada, among which a building with 75 apartments sold in less than an hour stands out. He is currently part of the Board of Proptech Startups, he is director of Sociala, the Real Estate Marketing agency and founder of BOND Properties, the leading real estate agency for investors and developers.
Luis Alonso Pérez -
Monterrey
Graduate in Legal Sciences from the Universidad Regiomontana AC, he is a Substitute Public Notary of Public Notary Number 143 of the State of Nuevo León, and Professor of the Faculty of Law of the Institute of Technology and Higher Studies of Monterrey. He has served as an advisor to the governments of the States of Durango, Tamaulipas, Coahuila, Nuevo León and Chiapas on debt refinancing programs and operational legal schemes of decentralized organizations and public-private associations.
Team
Hugo A. Landeros Escamilla
Director of Analysis of Real Estate Developments Civil engineer from Tecnológico de Monterrey, with a master's degree in valuation from the UDG. He has participated in the design and urban planning of projects at the national level. He is currently the coordinator of the certification process. As well as being involved in the evaluation of the technical and financial areas of the TREESTATE methodology.
Iván H. Ramírez Rodríguez
Treestate internal auditor. Industrial engineer from the University of Guadalajara. He has participated in multiple audit processes in different national and international standards. He is currently the auditor of the certification process. As well as being in charge of providing attention and follow-up to clients.
Abraham Flores González
Technical evaluator at Treestate. Civil engineer from the University of Guadalajara. With extensive experience in the development of drinking water, sanitary and storm sewage projects and hydrological studies in urban areas.
Omar Loera Ibarra
Financial Evaluator at Treestate. Graduate in Financial Administration from the University of Guadalajara with specialization in real estate. Currently, he specializes in real estate finance, project analysis and financial consulting with a focus on the real estate sector.
Miriam Saldaña Castillo
Bachelor's Degree in Business Administration from UNIVA. She has more than 20 years of experience in different industries, developing general direction and management skills. In charge of structuring, organizing and supervising the processes in the different departments; making the assigned resources efficient. With a high sense of responsibility and honesty. Currently she is the administration manager of Treestate.
Natalia Rodríguez Lezama
Ninth semester student studying Law at ITESO, with knowledge and experience in corporate law, intellectual property and real estate law. Currently Legal Assistant at TREESTATE.
Isabel Azcárraga - Customer Service
Contact: Cel: 56 1029 5799 Email:i.azcarraga@treestate.com Responsible for excellence and continuous improvement in TREESTATE's processes. Isabel Azcárraga has a degree in Business Administration from La IBERO and a diploma in Project Manager from ITESM. With more than 20 years of experience as a real estate developer in the city of Cancun, she knows the processes and ailments that a real estate developer may have, which gives her a sharp focus when designing and providing solutions for our clients.
Roberto Qui Ley
He studied business administration and has a commercial trajectory (B2B and B2C) of more than 15 years. His high standards of values position him as a trustworthy reference in a company that is a benchmark of trust in the real estate industry. Roberto is in charge of designing the communication and marketing strategies for the services offered by Treestate. Responsible for leading Treestate's commercial growth.
Cristina González López
Student of Business and Digital Markets at ITESO, Universidad Jesuita de Guadalajara. She works as an assistant in the Marketing and Design area at TreeState. She has experience in business growth strategies, social media management, digital platform management and design. She has certifications in Google Ads, Digital Marketing specialized in SEM/SEO and a C1 level English certificate.
Alliances
